‘Let’s Go Brandon’ festival in Michigan to be headlined by former Indy driver ‘Ricky Bobby’ Treadway

BRANDON TOWNSHIP, MI — Members of the Michigan Conservative Coalition have announced plans for a festival surrounding the infamous “Let’s Go Brandon” catchphrase that’s made headlines in recent weeks. The phrase is code for the more vulgar saying “(Expletive) Joe Biden” and has taken off after a mistake by a TV broadcaster.

The phrase became popular following an Oct. 2 NASCAR event where during an interview, an NBC Sports reporter misinterpreted the crowd’s chant of “(Expletive) Joe Biden” as “Let’s Go Brandon.” Since that mistake, the phrase has popped up all over the place as more and more people learn the meaning behind it.

As a result, the MCC says it will use the phrase and the sentiment behind it to organize an event on Nov. 20 at Crossman Park in Brandon Township, near Ortonville. The rally is scheduled to run from 1 p.m. to 4 p.m. and organizers are asking attendees to “bring American flags, handmade signs (always in good taste) or just attend to make their voice heard,” according to a press release from the MCC.

“Polling shows the vast majority of Americans understand that their country is going in the wrong direction,” said Rosanne Ponkowski, president of Michigan Conservative Coalition. “The Let’s Go Brandon phrase has become a popular way to politely communicate that Americans are fed up with Washington, D.C.”

Along with members of the MCC, former Indy car driver Rick Treadway — who goes by the name “Ricky Bobby Treadway” — will be in attendance. Treadway’s nickname is a nod to actor Will Ferrell’s character in the 2006 comedy film “Talladega Nights.” However, neither Treadway nor the festival are connected to the film.

Organizers say the festival will be held rain or shine and encourage attendees to dress for the weather.